CEO
FourthWall Media

Why Him? As iTV begins to take shape, FourthWall Media is one of the leading companies powering iTV across the industry. Peters is a passionate advocate of iTV and what it can bring to the operator and, more important, the end user.

Matchmaker: “Not only do consumers appreciate contextual features delivering convenience and control, they now expect to interact with media. My mission is to enable these interactive connections on TV and across devices with our complete suite of products that link the set-top box to the cloud,” Peters says.

Most Exciting Digital Opportunity For Cable: “The $14bln advanced advertising space… With the common EBIF platform reaching critical mass, the industry is poised to capitalize on targeted messaging that drives advertiser ROI. Interactive ads are running in several markets we’re involved with right now. Advertisers are buying. Consumers prefer interactive spots to traditional TV ads. The upside is in the billions. This is an industry-wide effort that is truly exciting.”

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Friday–March 20

What’s Next? Dissecting Nexstar-Tegna’s Closing, Legal Challenges

While Nexstar says its $6.2 billion deal with Tegna has closed, there is still the matter of eight state attorneys general and DirecTV suing to block the deal. On Friday, the coalition of states filed a motion for a temporary restraining order that would prevent any integration and consolidation of Nexstar and Tegna.

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