Why Him? As iTV begins to take shape, FourthWall Media is one of the leading companies powering iTV across the industry. Peters is a passionate advocate of iTV and what it can bring to the operator and, more important, the end user.
Matchmaker: “Not only do consumers appreciate contextual features delivering convenience and control, they now expect to interact with media. My mission is to enable these interactive connections on TV and across devices with our complete suite of products that link the set-top box to the cloud,” Peters says.
Most Exciting Digital Opportunity For Cable: “The $14bln advanced advertising space… With the common EBIF platform reaching critical mass, the industry is poised to capitalize on targeted messaging that drives advertiser ROI. Interactive ads are running in several markets we’re involved with right now. Advertisers are buying. Consumers prefer interactive spots to traditional TV ads. The upside is in the billions. This is an industry-wide effort that is truly exciting.”