Manager, Social Media & Community
Why Him? Fishman works fast. He has overseen a period of ten-fold growth in MTV’s community footprint since joining the network in early ’10. Ignite Social Media named MTV’s Facebook fan page the fastest-growing digital brand fan page last year.
Now Hear This: Listening is a vital part of Fishman’s job. “Listening to the fans we aim to super-serve is an enormously influential guiding force in our strategy development and vital to forging a meaningful relationship with our audience,” he says.
Most Exciting Digital Opportunity for Cable: “The opportunity to evolve the way we consume video by nailing a deeply engaging and integrated multi-screen experience. (It hasn’t been done yet.)”
Favorite Digital Toy: “microKORG synthesizer.”
Most Valuable Traits for a Digital Executive: “Facility with data and a sharp BS detector.”
Who Wins A Fight Between Facebook and Twitter? “The user.”
In 10 Years Cable Will Be: “A collection of merged television networks and ISPs.”