Terry Denson

Title: VP, Content Strategy and Acquisition, Verizon
Education: BA, Harvard; JD, Georgetown
Years in Cable: 14
Best Advice: Eat soup for lunch.

Aaron Slator

Title: President, Content & Advertising Sales, AT&T
Education: BA, Vanderbilt University; MBA, SMU
Years in Cable: 8
Best Advice: Talk straight and follow through.

As the top programming guys for incumbent cable operators’ main nemeses, these two execs are tough negotiators whose deals have helped set trends for the entire industry. Denson’s dealmaking has come amid major growth at Verizon FiOS TV, which added 600K subs in 2013 to end the year with 5.3 million customers, making it the nation’s sixth largest video service provider. At AT&T U-verse, Slator is the go-to guy for carriage deals, and his clout has only increased as U-verse added nearly 1 million subscribers in 2013, launched 100-plus TVE apps and channel extensions, and generated high customer satisfaction levels.

Denson

I watch the majority of programming on this device: TV

John, Paul, George or Ringo? Paul

Frank Underwood or Nick Brody? Nick Brody

The technology that will most benefit cable over the next year is: IPTV

Oscars or Grammys? Oscars

Favorite Restaurant: Jules Verne

Favorite vacation spot: Anywhere with my wife

Beach or mountains? Beach

Dessert island album? Songs in the Key of Life

The last time I had a good laugh: Yesterday

Dish I can make and that would impress a celebrity chef: Turkey Tacos

Slater

I watch the majority of programming on this device: TV

Frank Underwood or Nick Brody? Frank Underwood

Twitter or Instagram? Instagram

One thing I would do all the time if I could: Fish

Justin Bieber or Miley? Willie

Oscars or Grammys? Grammys

Beach or mountains? Mountains

Alec Baldwin.. NY or LA? NY

The last time I had a good laugh: Every time I hang out with my daughters

The day we get multiplatform measurement is the day I… come to work. I am hopefully optimistic this is not that far off!!!!

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