When the biggest kahuna in cable uses your product to support dynamic ad routing across all its IP video platforms, that’s quite an endorsement. But Comcast isn’t alone. Other big players like Verizon, NBCU and ABC also rely on This Technology these days, and it’s no wonder: This unlikely underdog never stops improving its wares, with just launched version 2.1 app now giving operators a way to connect their ad technology (regardless of vendor) to any programmer’s ad technology (regardless of vendor) for easier integrations and faster rollouts.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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