When the biggest kahuna in cable uses your product to support dynamic ad routing across all its IP video platforms, that’s quite an endorsement. But Comcast isn’t alone. Other big players like Verizon, NBCU and ABC also rely on This Technology these days, and it’s no wonder: This unlikely underdog never stops improving its wares, with just launched version 2.1 app now giving operators a way to connect their ad technology (regardless of vendor) to any programmer’s ad technology (regardless of vendor) for easier integrations and faster rollouts.

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Monday–November 2

NFL Sunday Ticket Case Goes Back to Trial

The Ninth Circuit Court of Appeals revived a class action antitrust lawsuit against the NFL over the Sunday Ticket package on Friday, ruling that it must go back to trial. This comes two years after a district

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