When the biggest kahuna in cable uses your product to support dynamic ad routing across all its IP video platforms, that’s quite an endorsement. But Comcast isn’t alone. Other big players like Verizon, NBCU and ABC also rely on This Technology these days, and it’s no wonder: This unlikely underdog never stops improving its wares, with just launched version 2.1 app now giving operators a way to connect their ad technology (regardless of vendor) to any programmer’s ad technology (regardless of vendor) for easier integrations and faster rollouts.

The Daily



Fox News was the most-watched net in both prime and total day during the week of Oct 12-18. In prime, it

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up