When the biggest kahuna in cable uses your product to support dynamic ad routing across all its IP video platforms, that’s quite an endorsement. But Comcast isn’t alone. Other big players like Verizon, NBCU and ABC also rely on This Technology these days, and it’s no wonder: This unlikely underdog never stops improving its wares, with just launched version 2.1 app now giving operators a way to connect their ad technology (regardless of vendor) to any programmer’s ad technology (regardless of vendor) for easier integrations and faster rollouts.

The Daily

Subscribe
Tuesday–March 31

Streaming Sub Rev Up in 2025

Global streaming subscription revenue grew by 14% to just over $157 billion in 2025, according to an Ampere Analysis report. That’s triple the rev in 2020. The firm expects that surge to continue

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.