When the biggest kahuna in cable uses your product to support dynamic ad routing across all its IP video platforms, that’s quite an endorsement. But Comcast isn’t alone. Other big players like Verizon, NBCU and ABC also rely on This Technology these days, and it’s no wonder: This unlikely underdog never stops improving its wares, with just launched version 2.1 app now giving operators a way to connect their ad technology (regardless of vendor) to any programmer’s ad technology (regardless of vendor) for easier integrations and faster rollouts.

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Thursday–July 17

Great Rebundling: A Deeper Dive into the Evolving Pay TV World

MVPDs and content players continue to finetune their video strategies for today’s environment, striking creative deals that blend the best of linear and streaming.

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