Cable ops have always wanted to target ads to individuals, but hurdles abound—not to mention scalability problems during high-traffic events. That’s why This Technology’s launch of the VEX “manifest manipulator” in Oct held so much promise. One thing that differentiates VEX: Its ability to scale to meet any deployment size, and do both zone-based and individual ad targeting across any video platform, including live TV. And by allowing ops to connect their ad systems to content delivery networks and video players via a source-code licensing model, customers don’t need to go back to This Technology every time they need to support a new player, helping to keep costs low.

The Daily

Subscribe
Friday–March 28

Déjà Vu: MLB Opens Another Season in Distribution Flux

Some things change, but the perpetual state of uncertainty that MLB resides in with how it distributes games seems to stay the same. And with the 2025 season fully getting underway, it seems to hold true.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.