Guys will be guys… and it’s not your fault! In Coke Zero’s “Enjoy Everything” campaign, Turner celebrated guy bonding moments—from gaming to entertainment to sports—during a month-long partnership with Conan and Coke Zero leading up to March Madness. Depicting the “good side to bad behavior” included live concerts in 3 cities under the Coke Zero Music series, streamed events on TeamCoco.com, branded vignettes and more. The partnership created 500 million media impression, 3 million concert views online and impressive engagement with the brand.

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