Maitra is especially pleased about how expanding the TiVo OTT experience with Amazon Prime, Vudu, and iHeartRadio has given subscribers fully integrated linear, VOD and OTT content. But having reliable metrics on time-shifted viewing is crucial. “By measuring what viewers are engaging with, we can better deliver personalized and relevant content and advertising that will deliver action,” she says. “Measurement is leading to new levels of personalization that is helping operators stay competitive and helping advertisers adjust their media planning for a maximum return on investment.”

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NBA Sets Full Schedule

The NBA schedule for 2025-26 season is out and a handy graphic released by the league explains how national games and key dates will be divided up among the outlets, which include three networks and two

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