Maitra is especially pleased about how expanding the TiVo OTT experience with Amazon Prime, Vudu, and iHeartRadio has given subscribers fully integrated linear, VOD and OTT content. But having reliable metrics on time-shifted viewing is crucial. “By measuring what viewers are engaging with, we can better deliver personalized and relevant content and advertising that will deliver action,” she says. “Measurement is leading to new levels of personalization that is helping operators stay competitive and helping advertisers adjust their media planning for a maximum return on investment.”

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Netflix Target Price Raised

Analysts over at LightShed Partners raised Netflix ’s target price to $630 from its Oct 2019 price of $375, citing a lack of movie competition from competitors like Disney+ , Apple TV+ , HBO Max and Peacock

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