SVP/GM Content & Media Sales
TiVo

TiVo’s Maitra – who co-opts content from Amazon, Netflix, YouTube and 50 other sources to TiVo subscribers – takes pride in a feat that may stand the test of time. “I’m proud of how a platform the size of TiVo is delivering more interactive ad impressions and higher interaction rates with advertiser campaigns than distributors eight times our size,” she says. “A real win will be for us to bridge that success to our MSO partners so we, with scale, can see a powerful interactive ad network that subscribers actually opt-in to experience – and even consider a consumer benefit.”

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Discovery Reveals Streaming Service discovery+

Discovery has been teasing a streaming service for months, and on Wednesday the company finally lifted the curtains behind the upcoming discovery+.

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