SVP/GM Content & Media Sales
TiVo

TiVo’s Maitra – who co-opts content from Amazon, Netflix, YouTube and 50 other sources to TiVo subscribers – takes pride in a feat that may stand the test of time. “I’m proud of how a platform the size of TiVo is delivering more interactive ad impressions and higher interaction rates with advertiser campaigns than distributors eight times our size,” she says. “A real win will be for us to bridge that success to our MSO partners so we, with scale, can see a powerful interactive ad network that subscribers actually opt-in to experience – and even consider a consumer benefit.”

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Estimate

Commentary by Steve Effros The term estimate is defined in the dictionary as a “rough approximation,” or “to judge tentatively.” In other words, a guess. It boggles my mind that because Netflix

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