SVP/GM Content & Media Sales
TiVo

TiVo’s Maitra – who co-opts content from Amazon, Netflix, YouTube and 50 other sources to TiVo subscribers – takes pride in a feat that may stand the test of time. “I’m proud of how a platform the size of TiVo is delivering more interactive ad impressions and higher interaction rates with advertiser campaigns than distributors eight times our size,” she says. “A real win will be for us to bridge that success to our MSO partners so we, with scale, can see a powerful interactive ad network that subscribers actually opt-in to experience – and even consider a consumer benefit.”

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Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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