SVP/GM Content & Media Sales
TiVo

TiVo’s Maitra – who co-opts content from Amazon, Netflix, YouTube and 50 other sources to TiVo subscribers – takes pride in a feat that may stand the test of time. “I’m proud of how a platform the size of TiVo is delivering more interactive ad impressions and higher interaction rates with advertiser campaigns than distributors eight times our size,” she says. “A real win will be for us to bridge that success to our MSO partners so we, with scale, can see a powerful interactive ad network that subscribers actually opt-in to experience – and even consider a consumer benefit.”

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Ferguson On Deck at FTC

Current Republican FTC Commissioner Andrew Ferguson was tapped by President-elect Trump to lead the agency. He would replace Lina Khan , whose stance on mergers and an attempt to ban non-competes rankled

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