SVP/GM Content & Media Sales
TiVo

TiVo’s Maitra – who co-opts content from Amazon, Netflix, YouTube and 50 other sources to TiVo subscribers – takes pride in a feat that may stand the test of time. “I’m proud of how a platform the size of TiVo is delivering more interactive ad impressions and higher interaction rates with advertiser campaigns than distributors eight times our size,” she says. “A real win will be for us to bridge that success to our MSO partners so we, with scale, can see a powerful interactive ad network that subscribers actually opt-in to experience – and even consider a consumer benefit.”

The Daily

Subscribe

SCOTUS to Set Precedent with Cox-Sony Case

Cox’s long-running legal battle with music labels is headed to the U.S. Supreme Court, with the case having implications for broadband providers throughout the country.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.