Tara Maitra

Maitra has a motto: Don’t procrastinate on the easy stuff. “While it may seem better to focus on top priorities and address the small matters later, I find taking action on the issues I can address quickly to be very helpful.” If that’s the secret to Maitra’s success, then it’s good advice. She leads TiVo’s interactive advertising and audience measurement businesses, and she has been instrumental in helping TiVo create a unified television experience – one integrated user interface, one remote, and one way to search for any content on TV.