SVP/GM, Content and Media Sales
TiVo

Maitra oversees TiVo’s broadband content strategy as well as its interactive advertising and audience research sales efforts. Effectively, she manages both sides of the DVR coin. On the content side, she works closely with networks, studios, Web-based providers and other programmers to build out TiVo’s stable of linear, VOD and broadband offerings. On the media sales side, Maitra and her team provide brand marketers with viewing data and commercial ratings to help optimize media buying. She also oversees TiVo’s interactive advertising strategy – a key component in viewer engagement in the fast-forward world TiVo pioneered.

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Tuesday–April 1

Carr Effect: Finish Line Reached for Deals Under FCC Watch

YES Network is still live on Comcast, but there are still a number of questions around how the operator and the RSN were ultimately able to avoid a blackout at midnight last night.

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Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
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