SVP/GM, Content and Media Sales
TiVo

Maitra oversees TiVo’s broadband content strategy as well as its interactive advertising and audience research sales efforts. Effectively, she manages both sides of the DVR coin. On the content side, she works closely with networks, studios, Web-based providers and other programmers to build out TiVo’s stable of linear, VOD and broadband offerings. On the media sales side, Maitra and her team provide brand marketers with viewing data and commercial ratings to help optimize media buying. She also oversees TiVo’s interactive advertising strategy – a key component in viewer engagement in the fast-forward world TiVo pioneered.

The Daily

Subscribe
Friday–April 26

On the Circuit

The Mid-America Cable Telecommunications Association recently elected three new members to its board: PeakView Solutions ’ Eric Claytor ; Cunningham Fiber ’s Drew Cunningham ; and NCTC ’s Pam Gillies

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.