VP/GM, Content Service and Ad Sales
TiVo

Why Her? Maitra has had a hand in innovative, game-changing products like TiVo’s new Ad Scorecard. “DVR usage has passed the tipping point,” Maitra says. “The Ad Scorecard is a leading indicator of the shift from linear to time-shifted viewing and a true gauge of how ads resonate with viewers. This is a wake-up call to advertisers offering a peek into commercial ratings data with brand fast-forward rates.”

Easy Does It: Maitra loves TiVo’s app for iPad, which lets users quickly surf content, view guides, schedule recordings, get recommendations and post comments on Twitter or Facebook pages – without interrupting their viewing experience. “It’s a true second-screen experience and an innovative way to interact with your TiVo from the couch or on the road,” she says.

When Will Authentication Be A Success? “When as a consumer, I can pay for content once and truly watch it anywhere without having to think about what device I am on, what room I am in, when the content expires and/or if I can take it with me.”

What You Miss About Analog: “Nothing actually. Except maybe that I was younger! The speed of business changed when we transitioned to digital. We are undoubtedly more efficient. For those who may miss a time when we could not always be reached, I say I’d rather be tethered to my BlackBerry than to the office.”

The Daily

Subscribe

Carriage

YouTube TV added Game Show Network and getTV to its base package

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.