EVP, Strategic Insight and Research
MTV Networks

Giles leads strategic planning and research for MTV Networks. Her research has informed marketing strategies for hits like “Tosh.O,” a move toward greater HD penetration, TV Land’s “Hot in Cleveland,” and Spike’s shift toward an older male demo. She’s proud of the role her research has played, but this little tidbit puts Tanya in perspective: “On a personal level, giving birth to my son in the back of a NYC taxi cab during a rainstorm remains a favorite proud moment. After that, I learned how to roll with the punches, no matter what.”

The Daily


Comscore CEO on Sunday Ticket Measurement Deal, Upfronts

Comscore has been making a splash as the major alternative measurement competitor to Nielsen, and it gained a huge vote of confidence when Google chose its cross-platform ad measurement product for measuring the incremental reach it will achieve on YouTube TV with Sunday Ticket.

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Aug 18
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