EVP, Strategic Insight and Research
MTV Networks

Giles leads strategic planning and research for MTV Networks. Her research has informed marketing strategies for hits like “Tosh.O,” a move toward greater HD penetration, TV Land’s “Hot in Cleveland,” and Spike’s shift toward an older male demo. She’s proud of the role her research has played, but this little tidbit puts Tanya in perspective: “On a personal level, giving birth to my son in the back of a NYC taxi cab during a rainstorm remains a favorite proud moment. After that, I learned how to roll with the punches, no matter what.”

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Friday–August 7

Independent Nets Evolve Ad Strategy

A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.

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