Defiance: The Essential Guide was created as an interactive e-Book aimed to drive tune-in to the “Defiance” premiere, ranked in the top ten of the Arts & Entertainment section of Apple’s iBookstore for more than 6 weeks. Thanks to the momentum created by the e-book (created with a $37,000 budget), the series debuted with 6 million viewers and ranked the #1 cable entertainment program of the night among 25-54.

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