Marketing of a New Series or Show | Syfy – The Expanse

The helpful thing about creating a show about a book series? There’s a built-in fan base. But it can also be a deterrent for more casual, less-inundated fans. So to engage those fans, Syfy had a presence at Comic-Con with a panel, a screening, and an on-the-ground activation dubbed “The Expanse Café.” The latter entailed a takeover of a restaurant at the Hard Rock Hotel completely rebranded with wall murals, a customized dining experience and demos of Syfy’s first-ever virtual reality app, Expanse VR.

The Daily


Verizon, NYC Reach Settlement

Verizon has an agreement with New York City that settles proceedings against it after the city claimed it had failed to meet buildout terms for its Fios network under its cable franchise agreement.

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