Marketing of a New Series or Show | Syfy – The Expanse

The helpful thing about creating a show about a book series? There’s a built-in fan base. But it can also be a deterrent for more casual, less-inundated fans. So to engage those fans, Syfy had a presence at Comic-Con with a panel, a screening, and an on-the-ground activation dubbed “The Expanse Café.” The latter entailed a takeover of a restaurant at the Hard Rock Hotel completely rebranded with wall murals, a customized dining experience and demos of Syfy’s first-ever virtual reality app, Expanse VR.

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Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service. Puck ’s John Ourand reports that FIFA told companies

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