Targeting two distinct—yet highly socially engaged—audiences, TV watchers and gamers, Syfy had its work cut out for it. The objective was to introduce and create buzz surrounding the 2046 world of Defiance via social channels, which included guides to the characters, maps of the terrain, language translations cards, hidden game codes for the gaming set, and much more. The results speak for themselves: Defiance became Syfy’s most social series ever and far surpassed all its social goals.

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Ferguson On Deck at FTC

Current Republican FTC Commissioner Andrew Ferguson was tapped by President-elect Trump to lead the agency. He would replace Lina Khan , whose stance on mergers and an attempt to ban non-competes rankled

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