Targeting two distinct—yet highly socially engaged—audiences, TV watchers and gamers, Syfy had its work cut out for it. The objective was to introduce and create buzz surrounding the 2046 world of Defiance via social channels, which included guides to the characters, maps of the terrain, language translations cards, hidden game codes for the gaming set, and much more. The results speak for themselves: Defiance became Syfy’s most social series ever and far surpassed all its social goals.

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