Co-CEO, C-SPAN

Swain’s had a busy—and news making—year, thanks to primaries, caucuses, lively Presidential debates, a Senate filibuster and an overnight sit-in at the House of Representatives. When the live official feed from the sit-in was cut, C-SPAN turned to social media for live coverage directly from the participants themselves. Ratings rose as the event trended on social media and people who seldom watched the network discovered there’s more than one C-SPAN channel. Swain is proud of how women’s roles are reflected in the network’s coverage. “Every day, our networks televise many examples of powerful women at work in all sorts of roles that influence society,” she says. Swain also hit print recently, with the publication of, “First Ladies: Presidential Historians on the Lives of 45 Iconic American Women,” a book based on the series she hosted.

What advice would you give your 13-year-old self? 

Mom’s right: practice the piano. Learn another language. Do your homework. Hang with good folks. Bounce back from disappointments.

Which current programming best reflects the kind of women’s roles you like to see and why? 

I vote for C-SPAN.  Every day, our networks televise many examples of powerful women at work in all sorts of roles that influence society.

What’s been the biggest story in cable this year? 

Digital disruption, with its many risks and rewards, continues at a dizzying pace.

The Daily

Subscribe

Effros: Mapping the Future

Steve Effros talks about how government leaders need to identify how networks need to be strengthened before allocating money for buildouts in new areas.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.