It’s been a big year for Kalle as Sony’s U.S. digital broadcast television network getTV blazed onto the scene in February. The network showcases classic films from the 1930s through the 1960s, and has reached 70% distribution after launching in 44% of homes. Just this summer, Kalle’s team signed Sinclair Broadcasting Group, which added 33 markets to the network’s growing affiliate roster. On diversity, “making sure that we in the cable business are constantly challenging our own assumptions is key,” she says. “This also means we need to be vigilant about bringing the issue of diversity to the forefront with regularity.”
What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?
Every year the definition of diversity expands. As the population changes, so must the industry. Making sure that we in the cable business are constantly challenging our own assumptions is key. This also means we need to be vigilant about bringing the issue of diversity to the forefront with regularity.
What’s been your company’s biggest innovation this year?
This was an exciting year for us at Sony Pictures Television. We launched our first digital subchannel, getTV which in a few short months is now carried in 70% of US television households.
What qualities do you look for when making a new hire?
Not only does the candidate need a proven track record, a strong EQ and possess leadership qualities, but they also should understand the 360 degree picture of the business.They need to add to the discussion by presenting innovative concepts and alternative means for developing content revenue streams.