Following smart promotion of Season 1 on Netflix, SundanceTV also deployed several innovative campaigns geared toward fans, including “The Rectify Personality Test” to quiz fans on how they would react to various situations in the town where the series takes place, as well as a “Double the Love” campaign to encourage sharing of the first two eps of Season 2. The digital campaign helped “Rectify” account for 18.4% of all sundance.tv traffic during the campaign—and views for Rectify content rose 20% over Season 1.

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Friday–December 4

Reax to Warner Bros’ SVOD Film Deal

AT&T certainly rattled some cages yesterday with the decision to release all 17 of its 2021 Warner Bros films simultaneously on HBO Max and in theaters. AMC Theatres said it had immediately restarted

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