Following smart promotion of Season 1 on Netflix, SundanceTV also deployed several innovative campaigns geared toward fans, including “The Rectify Personality Test” to quiz fans on how they would react to various situations in the town where the series takes place, as well as a “Double the Love” campaign to encourage sharing of the first two eps of Season 2. The digital campaign helped “Rectify” account for 18.4% of all sundance.tv traffic during the campaign—and views for Rectify content rose 20% over Season 1.

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FTC Policy Statement Takes Aim at State AI Laws

The FTC has proposed a policy statement warning that AI companies secretly steering their systems toward undisclosed ideological goals may be deceiving consumers in violation of Section 5 of the FTC Act. The

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