Following smart promotion of Season 1 on Netflix, SundanceTV also deployed several innovative campaigns geared toward fans, including “The Rectify Personality Test” to quiz fans on how they would react to various situations in the town where the series takes place, as well as a “Double the Love” campaign to encourage sharing of the first two eps of Season 2. The digital campaign helped “Rectify” account for 18.4% of all sundance.tv traffic during the campaign—and views for Rectify content rose 20% over Season 1.

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal.

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