Steve Youngwood
EVP/GM, Digital
Nickelodeon Kids and Family Group
Why Him? Under Youngwood’s aegis, the Nickelodeon Kids and Family Group’s portfolio of digital sites ended ’10 in first place among all kid and family Web destinations with a total of 1.3bln visits, 13.4bln page views and average time spent at 59.1 mins/visitor, according to ComScore MMX data.
Childs Play: Nickelodeon is staying a step ahead in social gaming. Last summer, Youngwood led the acquisition of Social Express, Inc. and formed Nickelodeon’s Social Gaming Unit. “We’re now expanding into video and real-time interactive two-screen experiences that complement TV, such as the live streaming and voting app for our Kids’ Choice Awards,” he says.
What You’d Like Digital Devices To Do: “Use the same operating systems. That would allow us to focus on making great content experiences instead of remaking them for all the new devices.”
What You Miss About Analog: “There was less fragmentation. There was product and content risk but a limited debate about ‘platform’ adoption.”
Most Valuable Trait For A Digital Executive: “The ability to balance vision and execution.”
