Necessary, the exec in charge of new development and lifecycle management for all products across residential and business portfolios, envisions a much more integrated multiscreen experience in the coming years. And the experience is similar across devices, with accommodations for screen size, remote control and touch screen. He also envisions uniformity of content available across platforms. He was promoted to the position in December after having led the broader organization in an interim role for several months. How does he keep his team up-to-date on the changing multiscreen universe? “By assuming that everything is subject to change!” he says, adding that “we must constantly look for and embrace change to stay relevant.”
What does the multiscreen experience look like in 3 years?
Much, much more integrated and uniform across platforms – the same user interface will be on all devices, with accommodations for screen size, remote control and touch screen and there will be more uniformity of content availability across devices
How do you keep yourself and your team engaged and informed on the changing multiscreen universe?
By assuming that everything is subject to change! The combination of changes in technology, regulatory, programming and consumer preferences is amazing, we must constantly look for and embrace change to stay relevant.
To what degree will measurement factor into multiscreen monetization in 2016?
The stakes rise daily on solving this to the satisfaction, most notably, of advertisers. As more content is time shifted and more viewing goes to devices other than TVs, the questions around the true magnitude of that impact must be solved.
What are your 3 go-to apps?
ESPN Go, Xfinity TV (I live in a Comcast market and have X1) and Google Maps (traffic in Atlanta is lousy!)
If you had to spend a month in the virtual reality, what would your environment be?
Touring the world! As we hear of the dramatic unrest and turmoil in so many locations, I often wonder what life is really like on the ground. It is so dramatically different than what we experience and yet the priorities of health, happiness and family remain universal. So what is it REALLY like and how could we ever bridge those divides?