Title: President, Advertising Sales & Marketing and Branded Entertainment, Scripps Networks Interactive
Years in Cable: 14
Education: BBA, Marketing, University of Pennsylvania
Best Advice: Judge leaders by those who follow.
Title: EVP, Advertising Sales & Marketing, Scripps Networks Interactive
Years in Cable: 29
Education: Duke University
Best Advice: Listen more than talk. Watch lots of television.
Scripps’ real-life Mad Men brought in even more real results for their company and its 600-plus advertisers. For the second consecutive year, cable veteran Gigliotti carried out a $1 billion Upfront season in 2013 and delivered year-over-year ad revenue growth that outpaced the industry. Credit goes to the stellar sales team he assembled and cultivated—people like his right-hand man, Steinlauf. An authority in his field regularly called upon for expert analysis, Steinlauf’s cross-platform monetization strategies drive in revenue that adds up. These two salesmen are the reason Scripps’ marketing and sales group are among the top ranking and may climb even higher.
Frank Underwood or Nick Brody: Brody! (Nobody calls him Nick)
One thing I would do all the time if I could: Play guitar … classical–but it might take me 20 years to learn!
The technology that will most benefit cable over the next year is: Measurement, a standard technology that accurately measures audience across all platforms thereby facilitating TV Everywhere and also expediting dynamic ad insertion on all platforms
Oscars or Grammys? Grammys! The newest and best music in every genre… performed by the artist.
Favorite TV show as a kid: “The Cisco Kid” –Duncan Renaldo and Leo Carrillo.
My favorite business/motivational book: HBR’s 10 Must Reads, Harvard Business Review Press–series, On Leadership, On Communication and The Essentials
I watch the majority of programming on this device: Television
TV show I’d most like to have a cameo in: “Mad Men”
Twitter or Instagram? Instagram
Favorite vacation spot: Italy
Beach or mountains? Beach
Favorite TV show as a kid: “Brady Bunch”
Dish I can make and that would impress a celebrity chef: I work at Food Network–it can’t be done!