Chief Brand Officer, WWE

McMahon is indispensable to WWE both behind-the-scenes and on air. In addition to working with WWE’s business units on key growth initiatives and interacting with investors, media, advertising, government and business partners, she’s also the spokesperson for the company’s many CSR initiatives. On-air, McMahon appears regularly on the WWE’s flagship series “Monday Night Raw,” which is the longest-running weekly episode program in television history. This spring she introduced the WWE’s Women’s Championship. “At the moment, the best programming that reflects the kinds of women’s roles I like to see is sports,” she says. “I like to see strong, passionate, women with incredible talent, who excel as a team and take leadership positions.”

 

What advice would you give your 13-year-old self?

Always believe in yourself and keep negative people out of your life.

 

Which current programming best reflects the kind of women’s roles you like to see and why?

At the moment, the best programming that reflects the kinds of women’s roles I like to see is sports. I like to see strong, passionate, women with incredible talent, who excel as a team and take leadership positions.

 

What’s been the biggest story in cable this year?

The completed merger between Time Warner Cable and Charter.

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Networks are getting ready for Halloween, announcing a slew of programming for October.

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