Anderson develops strategic marketing plans to directly support TWC’s value proposition and objective with a goal of generating $5 billion in revenue in business services by 2018. The busy mother of four also writes children’s stories and is a musician, singer and songwriter. When mentoring, her best tips are “listening and not being all about comparing your experience to your mentee.”

 

What’s the most important aspect of mentoring?

Listening and not being all about comparing your experience to your mentee. Times have changed, you may not remember everything as accurately as you think. It’s important to put yourself in your mentee’s mindset and help her move forward.

 

Best trick for maintaining the personal-professional life balance?

There really is no balance, people (women or men) who are in search of balance will always be disappointed and burn energy being worried about it. I think the best approach is to ‘be in the moment’ wherever you are, whomever you are with and whatever you are doing. Keeping a calendar and making sure it includes work and non-work activities are also critical.

 

Your favorite trick for unwinding?

Laughter. I have a very silly, fun family and even a simple text from one of my kids can send me into a better space. I am also an avid newspaper reader so the WSJ starts every day. On weekends, I love lounging and reading the WSJ weekend version and the NY Times with coffee.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.