Anderson develops strategic marketing plans to directly support TWC’s value proposition and objective with a goal of generating $5 billion in revenue in business services by 2018. The busy mother of four also writes children’s stories and is a musician, singer and songwriter. When mentoring, her best tips are “listening and not being all about comparing your experience to your mentee.”

 

What’s the most important aspect of mentoring?

Listening and not being all about comparing your experience to your mentee. Times have changed, you may not remember everything as accurately as you think. It’s important to put yourself in your mentee’s mindset and help her move forward.

 

Best trick for maintaining the personal-professional life balance?

There really is no balance, people (women or men) who are in search of balance will always be disappointed and burn energy being worried about it. I think the best approach is to ‘be in the moment’ wherever you are, whomever you are with and whatever you are doing. Keeping a calendar and making sure it includes work and non-work activities are also critical.

 

Your favorite trick for unwinding?

Laughter. I have a very silly, fun family and even a simple text from one of my kids can send me into a better space. I am also an avid newspaper reader so the WSJ starts every day. On weekends, I love lounging and reading the WSJ weekend version and the NY Times with coffee.

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