It’s quite incredible that this small marketing team led by Ben Lines continues to accomplish so much with only a half dozen staffers armed only with their enthusiasm, innovation and creativity. In a rapidly consolidating industry dominated by massive programming groups, Sportsman has managed to combine consumer and affiliate marketing into one tight-knit squad of believers who traveled to more than 25 consumer shows and nearly 50 cable and industry events, logging nearly 100,000 airline miles in just 90 days during event season. Serving up rabbit-rattlesnake sausage, giving folks a chance to try their hand at an indoor fishing simulator, and offering green screen photos with Sarah Palin are just a few of the unique ways they have engaged their consumer and client base. This small team of passionate nomads continue to impress. And they’re not done yet.

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Friday–November 7

3Q Was Rough for Cable—What Happened?

The concept of cable companies struggling to spark consistent subscriber growth in the new age of media isn’t new. Nor is it surprising that an ultra-competitive environment has made it difficult to sustain momentum. But when the sub losses stack for companies and the industry at large, there’s an underlying sense of skepticism from analysts eagerly listening to earnings calls.

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