It’s quite incredible that this small marketing team led by Ben Lines continues to accomplish so much with only a half dozen staffers armed only with their enthusiasm, innovation and creativity. In a rapidly consolidating industry dominated by massive programming groups, Sportsman has managed to combine consumer and affiliate marketing into one tight-knit squad of believers who traveled to more than 25 consumer shows and nearly 50 cable and industry events, logging nearly 100,000 airline miles in just 90 days during event season. Serving up rabbit-rattlesnake sausage, giving folks a chance to try their hand at an indoor fishing simulator, and offering green screen photos with Sarah Palin are just a few of the unique ways they have engaged their consumer and client base. This small team of passionate nomads continue to impress. And they’re not done yet.

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Friday–November 14

Ringing In 35 Years: NCTA’s Bell Looks Back at Events that Shaped Cable

Last week, NCTA SVP, Creative Services Mark Bell clocked in for the final time after 35 years with the association. That role made him a critical strategist for NCTA’s former trade shows and its current live events, including the just-wrapped reimagined Kaitz Event. Before he headed off into retirement and Kristin Buch stepped into his role, Cablefax chatted with Bell about his time in the industry.

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