It was a record-breaking year in 2014 for HGTV, DIY Network and Great American Country—and that has a lot to do with the very driven Shannon Driver. Let’s first talk HGTV, which earned its highest-rated and most-watched year ever in four key demos, with marketing campaigns for the premieres of “Ellen’s Design Challenge,” “Property Brothers at Home” and “Fixer Upper” helping to garner new viewers. Meanwhile, DIY Net scored its highest-rated and most-watched year in Adults 25-54, posting an 8% improvement over 2013. Driver also stretches marketing budgets with silo-busting, 360-degree relationships. Working with experiential agency Pop2Life, mall property manager Maecerich, satcaster DirecTV and the Country Music Association, HGTV’s Santa HQ, SuperLodge at the Super Bowl and HGTV Lodge at CMA Music Festival were all successful brand activations in 2014. “Our networks achieved best-year-ever ratings performances in 2013 and 2014, and our on-air and off-channel marketing efforts played a significant part in that growth,” says Kathleen Finch, President of HGTV and DIY Network. “Shannon is an innovative thinker, and she continues to implement smart marketing strategies that help us attract even more coveted upscale viewers.”

The Daily

Subscribe

Doing Good

Comcast NBCU , Bank of America and the Lenfest Foundation teamed up to invest nearly $1mln to launch the OnE Philadelphia initiative. It

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up