SVP, Emerging Media and Brand Strategy
Why Her? One of the straightest shooters in the ad biz, Hofstetter’s advised clients like Kraft, Coca-Cola and NBCUniversal on digital media. She likes exposing clients to gamification, tapping into consumers’ desire to play games.
Her Thesis: “It’s really about uncovering the currency that inspires consumers to align with a brand. What’s the difference between a sticker chart for peeing in the potty and getting branded-Foursquare badges for checking in? Not much. The trick is finding the right currency. That excites me.”
Favorite Site/Blog: “Tripit Pro – the best thing to happen to the busy business traveler. It slices, it dices, and most importantly, notifies me when flights are canceled, with a list of alternative solutions! Who doesn’t love a media property that solves your problems?”
What You Like Digital Devices To Do: “Forget Angry Birds. I’m still craving that fridge (or associated app) that checks inventory and reorders my staples from the grocery. It would be nice to know I’m never going to wake up one morning and be out of milk for my coffee.”
What You Miss About Analog: “Being able to work from home in my pajamas. Skype killed that big-time.”