Sandy Wax

Years in Cable: 20+
Education: MBA, Loyola University
Best Advice: Don’t be afraid to ask questions.

Wax is one proud parent, as she should be. Sprout celebrates its 10th birthday next year, and under her guidance the preschool network has grown by leaps and bounds. Wax always wanted Sprout to be steeped in originals, and each year she has made well-calculated decisions to make that a reality, both in linear and digital platforms. New originals include Scholastic co-production “Astroblast,” which premieres this summer, and upcoming spinoff to the popular “The Good Night Show.” Now, under full ownership by NBCU, the network also has a very large home to call its own. Look for increased integrated marketing and ad sales muscle, particularly now that Wax and company are moving on up from Philly to 30 Rock to join the extended family this summer.

I watch the majority of programming on this device: Living room TV of course! So much better for family viewing with the kids and my two dogs.

The biggest innovation in cable over the last year: Xfinity’s X1 platform – totally changes the way viewers find shows and networks.

TV show I’d most like to have a cameo in: I’d love to make an appearance in “Veep” (would very happy to hold Julia Louis-Dreyfus’ purse if needed)

Alec Baldwin… NY or LA? New York, of course! Will be much easier for us to hang out when Sprout moves to 30 Rock at the end of the summer.

Favorite TV show as a kid: It’s a toss up between “Gilligan’s Island” and “The Partridge Family.” Somehow both made total sense to me.

My favorite business/motivational book: Getting to Yes–because everything in life is a negotiation.