VP, Digital Ad Sales Tech Planning
At home in tech and on the business side, the Betsy Magness alum established Scripps’ IT Quality Assurance Dept and its Enterprise Business Intelligence Dept.
Exciting New Tech: “It’s Social Media. Businesses, including cable, just now are realizing how important it is to listen to the ‘buzz’ on social sites, discussion groups and even on our own network sites. Word of mouth marketing has always been valuable. We have used focus groups for new ideas, shows, websites, and the like. Now we add another component by having ‘Chief Listening Officers’ monitor what the world (in any language) is saying about our brands. Social media is a company’s worst nightmare when someone with a lot of Twitter followers hears of a bad experience. But, oh, how nice when someone loves the show they saw last night on HGTV.”