VP, Digital Ad Sales Tech Planning
Scripps Networks

At home in tech and on the business side, the Betsy Magness alum established Scripps’ IT Quality Assurance Dept and its Enterprise Business Intelligence Dept.

Exciting New Tech: “It’s Social Media. Businesses, including cable, just now are realizing how important it is to listen to the ‘buzz’ on social sites, discussion groups and even on our own network sites. Word of mouth marketing has always been valuable. We have used focus groups for new ideas, shows, websites, and the like. Now we add another component by having ‘Chief Listening Officers’ monitor what the world (in any language) is saying about our brands. Social media is a company’s worst nightmare when someone with a lot of Twitter followers hears of a bad experience. But, oh, how nice when someone loves the show they saw last night on HGTV.”

The Daily

Subscribe
Tuesday–October 14

How Linear-Streaming Packages are Shaping Video’s Future

During a Cynopsis ScreenShift panel moderated by CFX, cable and media industry heavyweights got together to discuss “The Great Rebundling.”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.