ABC Family is getting a new name, Freeform, and a new focus on “becomers,” which skews its target audience younger than before. Smith will continue to direct long-term growth strategies for the network, including new business development and creative alliances and multiplatform content expansion. “I’m inspired by our audience because they are fearless, technology savvy, open-minded and global citizens,” she says.

 

Where are the biggest growth areas for women in cable?

The biggest growth areas are in digital, technology and new platforms.

 

What’s the most important aspect of mentoring?

Remembering that mentoring is a 360-degree experience—that we have just as much to learn from generations that have gone before us as we do from the ones that come after us.

 

What/who inspires you at work? What/who inspires you outside the office?

I’m inspired by our audience because they are fearless, technology savvy, open-minded and global citizens.

The Daily

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Monday–August 19

TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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