ABC Family is getting a new name, Freeform, and a new focus on “becomers,” which skews its target audience younger than before. Smith will continue to direct long-term growth strategies for the network, including new business development and creative alliances and multiplatform content expansion. “I’m inspired by our audience because they are fearless, technology savvy, open-minded and global citizens,” she says.

 

Where are the biggest growth areas for women in cable?

The biggest growth areas are in digital, technology and new platforms.

 

What’s the most important aspect of mentoring?

Remembering that mentoring is a 360-degree experience—that we have just as much to learn from generations that have gone before us as we do from the ones that come after us.

 

What/who inspires you at work? What/who inspires you outside the office?

I’m inspired by our audience because they are fearless, technology savvy, open-minded and global citizens.

The Daily

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Friday–April 26

Charter Unpacks Impact of ACP’s Sunset

Charter hasn’t been immune to the slowdown in broadband activity in 1Q24, reporting the loss of 72,000 residential and SMB internet customers. It’s looking at what the discontinuation of ACP will mean for its sub base.

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Jun 13
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