Ruth Gaviria
Gaviria’s biggest accomplishment this year was ushering a new digital marketing team at Univision to the frontier of modern marketing. That’s why she needs a strong team. “I look for “ganas” (hungry to compete), resilience, problem solving and unbreakable spirit,” she says. “When you join a company like UCI, we are on a mission not only to entertain but to inform, empower and advocate for Hispanic America. If you don’t believe, with every cell of your being, that our mission will make America better, then perhaps this is not a place for you.”
What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?
Diversity in America today has a Latin sensibility across the board. From farm to table, from cable to Netflix, from Univision Network to El Rey, the Latino influence is at the core of our value system, pop culture and innovation. This is a good thing by the way, because Hispanics value progress, hard work, entrepreneurial spirit, family and country.
What’s been your company’s biggest innovation this year?
UCI’s biggest innovation this year is diversifying its portfolio of brands with Uforia, Flama and UVideos to serve bi-cultural Hispanics with new and fresh music, entertainment and made for web content.
What qualities do you look for when making a new hire?
In a new hire I look for “ganas” (hungry to compete), resilience, problem solving and unbreakable spirit. When you join a company like UCI, we are on a mission not only to entertain but to inform, empower and advocate for Hispanic America. If you don’t believe, with every cell of your being, that our mission will make America better, then perhaps this is not a place for you.
