VP/GM, Multicultural Video Services
Comcast Cable

Mendiola’s responsibilities include designing and implementing the MSO’s multicultural video strategy and developing competitive product pricing and marketing strategies. Ruben recommends empathy as an indispensable trait. “Understanding others’ points of view and where they come from has helped me a great deal in my career – especially in my roles in the multicultural space, where I am exposed to so many people from so many different cultures, backgrounds and walks of life,” he says.

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Wednesday–February 24

AMC Networks is Addressable pioneer

AMC Networks and Omnicom Media successfully completed two first-to-market national linear addressable ad campaigns. The November and December campaigns took advantage of AMCN’s partnership with Canoe

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