Content distribution deals with online video distributors abound at NBCUniversal, and Lamprecht’s driving much of the action. The 16-year company veteran was not only behind deals with YouTube, Vessel, Facebook, Daily Motion, AOL, Twitter, Snapchat and Yahoo, but he also drove significant increases of full episode views of NBCU content and built up the number of VOD assets available to consumers. Moving forward, NBCU will look to champion new ways to watch TV in a multiscreen universe. How does he remain engaged? “Use the technology, don’t just read about it,” he says.

What does the multiscreen experience look like in 3 years?

More IP-like guides from traditional distributors, seamless cross device viewing, robust search and discovery integrated into one primary viewing device

How do you keep yourself and your team engaged and informed on the changing multiscreen universe?

Use the technology, don’t just read about it. Talk to people, outside the walls of NBCU.

To what degree will measurement factor into multiscreen monetization in 2016?

Measurement factors into everything we do, the only question is do we get paid full value for the usage we deliver, or not

What are your 3 go-to apps?

Spotify, google maps, weather

 If you had to spend a month in the virtual reality, what would your environment be?

Saving the world from aliens

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