EVP, Business Development and Sales
NBCUniversal Digital Distribution

Lamprecht has been steadily climbing the NBCU ladder and currently leads the North American digital sales and distribution of the company’s television and film content on the Internet, wireless and other emerging digital platforms. As such, he leads NBCU’s TV Everywhere initiative and its foray into offering film content via the emerging Ultraviolet format. In addition, Lamprecht supports the TV Networks Distribution team with distributing the company’s roster of cable and broadcast network and stations content portfolio to cable, satellite, and telco distributors.

The biggest challenge with TV Everywhere/authentication is… Making it simple.

If you were wearing Google’’s new Project Glass eyewear right now, what would be on your screen? A squirrel skateboarding.

Without social media, the world would be just a little bit… smaller.

What’’s cable’’s biggest digital opportunity in the next year? TV Everywhere

What digital strategy mistake must cable avoid at all costs? Attempting to control the user.

Would you rather own a flying car or a jetpack —and why? Car so I can bring the family.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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