As chairman of the American Cable Association, Gessner educates policymakers on issues vital to the independent cable community. And while he’s well known as a bit of a techie who has helped spearhead technology efforts around TV Everywhere and other initiatives, you might be surprised that he describes himself as “linear and analog,” arguing that “the most important thing the industry can do in 2015 is improve customer service. To me, that is a holistic concept. We need to find ways to improve our human contact but also the reliability of our systems in general, as well as packages that better serve the consumer.”

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Streamers Go Big with Black Friday Savings

Increased online shopping should actually help the industry, particularly all these DTC streaming offerings.

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