Managing Partner, Media Director

Why Her? Trivedi has shepherded leading brands through the digital landscape, including IBM, American Express, Coca-Cola, Johnson & Johnson, Microsoft and GE. She’s worked at leading agencies such as Ogilvy, Universal McCann Interactive and OMD before landing at Mindshare.

On Marketing Integration: “We have come a long way in the last ten-plus years of online advertising. Not only are advertisers integrating digital into their overall media plans effectively, but also not questioning the effectiveness of the medium as much. We’re not educating them in online 101, but really discussing more about the best assets, the key channels and how to use emerging media etc.”

Who Wins A Fight Between Facebook and Twitter? “I don’t believe the fight is between Twitter and Facebook. Facebook is about my friends and family network. Twitter is my passion points and people/ brands/ideology I want to follow, which could be the industry I work in, politically who inspires me, my hobbies, etc. Except I believe Dick Costolo could definitely beat up Mark Zuckerberg in a fight!”

The Daily


AT&T Not Sweating Cable’s Wireless Play

Cable may be getting more competitive in wireless, but AT&T ’s big boss doesn’t seem too concerned. “I don’t worry about cable doing something different on network that’s going to be better than

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