Managing Partner, Media Director
Mindshare

Why Her? Trivedi has shepherded leading brands through the digital landscape, including IBM, American Express, Coca-Cola, Johnson & Johnson, Microsoft and GE. She’s worked at leading agencies such as Ogilvy, Universal McCann Interactive and OMD before landing at Mindshare.

On Marketing Integration: “We have come a long way in the last ten-plus years of online advertising. Not only are advertisers integrating digital into their overall media plans effectively, but also not questioning the effectiveness of the medium as much. We’re not educating them in online 101, but really discussing more about the best assets, the key channels and how to use emerging media etc.”

Who Wins A Fight Between Facebook and Twitter? “I don’t believe the fight is between Twitter and Facebook. Facebook is about my friends and family network. Twitter is my passion points and people/ brands/ideology I want to follow, which could be the industry I work in, politically who inspires me, my hobbies, etc. Except I believe Dick Costolo could definitely beat up Mark Zuckerberg in a fight!”

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TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

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Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
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Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.