Disney Media delivered 33 billion audience impressions last year, and 2016 is shaping up to be another powerhouse opportunity for Ferro to connect appropriate brands with the company’s massive audience. Ferro continues to elevate the bar on Disney’s sales and marketing activations on screen, online and for live events. Recent innovations include using more Disney talent as social influencers, offering more custom co-branded content and expanding audiences, including millennials and young moms. Ferro also has her eye fixed on the technology that’s helping drive advertising forward. “To have true dynamic advertising insertion will transform cable and allow advertisers to deliver specific customized messages to unique viewers just as we are doing today across our digital platforms,” she says.
The technology that will most benefit cable over the next year is…
To have true dynamic advertising insertion will transform cable and allow advertisers to deliver specific customized messages to unique viewers just as we are doing today across our digital platforms.
What television show/s – cable or broadcast – best embrace diversity?
I am so excited about the launch of “Elena of Avalor,” our first Disney Latina Princess. She is smart, independent, outspoken and embraces her Latina family and roots. As a Latina mom, she is a great role model for many of the things I wish for my daughter Tatiana.
My personal election campaign slogan would be…
My personal election campaign slogan would be… Believe America IS great and elect a woman to get the job done!
Favorite charity organization you work with?
My favorite charity is the Leukemia and Lymphoma Society, I am proud to be a member of the corporate partnership council. I have several family members and friends who have been affected by this disease and it’s important to me and to my family to continue to fight for a cure.