VP, Emerging Social Web Technologies
TBS

Why Her? A self-described provocateur, Lowry balances her passion about the future of digital with her clients’ day-to-day realities. “Vision minus execution is an equation for failure,” she says. “The challenge is taking someone right to the edge of an idea without them wanting to push you over the cliff.” Lowry plans to pursue an aggressive agenda from awareness to execution in social Web apps and gaming, content discovery and context awareness and social analytics and social delivery.

Seeing the Potential: “I see two types of game changers: those that make the next-generation Web accessible, open and writable Web, e.g. fluid info; and those that power context-aware applications and social delivery engines, e.g. mobile, gaming and social sensor networks, big data factories, context accumulators, predictive analytics and hybrid recommender services.”

Cable’’s Most Exciting Digital Opportunity: “Mobile context-aware applications and social delivery networks are going to change the media industry significantly. I am completely psyched about the opportunities. Mobile ubiquity and the Internet of things combined with social signals produce an entirely new stage upon which we can deliver media experiences that you live rather than just watch.”

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ESPN Reunites With Big East

The Big East is coming back to ESPN ’s airwaves—or streams, at least. The two signed a six-year digital media rights agreement that’ll see a minimum of 75 women’s basketball and 200 Olympic sports

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