Regina Sommese

Senior Director, Media Strategy & Analytics, Discovery Communications

Sommese leads her department’s Media Lab team, which strives to innovate audience-based buying. She’s launched Discovery’s in-house programmatic buying platform, leading to a reduction in CPMs and increased effectiveness. Automating traditional media buying processes is no small task, but Sommese has done it, making them audience-based, more efficient, and more effective.  She’s even brought digital buying practice areas, including programmatic, in house. Google is her go-to service because it knows all. “I can’t imagine not having every answer just one search away,” she said.

What product or service can you not live without?

Google knows all. I can’t imagine not having every answer just one search away.

What is the most exciting thing about working in this industry?

Constant change is most exciting because it means there is also constant innovation.

What is the one habit that makes you most successful?

Lists. Lots and lots of very detailed lists.