Rebecca Glashow
SVP, Digital Media Distribution
Discovery Communications
Why Her? From 3D to mobile to social media, Discovery has been expanding its digital frontiers, and Glashow plays a big role in new distribution opportunities for the network group.
Social Butterfly: “Our social footprint across our show pages and talent has grown significantly. Across all of our channel pages, Discovery logs more than 26mln Facebook fans,” Glashow says.
On Mobile And 3D: “Discovery has always been aggressive in mobility, we want to be where our fans are. And with the explosion of smartphones and tablets, mobility continues to be a key focus for our brands. As for 3D, Discovery has been the leader in delivering high-quality video programming. We were the first to launch into the HD space with a 24/7 channel and the same goes for 3D. Our content looks tremendous in 3D, and we will help drive consumer interest.”
What You’d Like Digital Devices To Do: “Cook me dinner.”
When Will Authentication Be A Success? “When our customers demand it.”
Most Valuable Trait For A Digital Executive: “Be willing to switch phones often.”