Marketing Manager, Strategy, Investigation Discovery

A seven-year Discovery veteran, McMillan helped transition ID’s marketing strategy as the net exploded into the crime genre. She excels at partnerships and has more than 15 multiplatform media campaigns for ID under her belt. Her well-orchestrated push that combined internal, affiliate, social and digital assets for first scripted series Serial Thriller pulled in record ratings for its premiere installment on Ted Bundy.

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Thursday–December 3

AMC Networks Joins UMC, WE tv Structure

AMC Networks is strategically aligning its UMC streaming service and WE tv under a common leadership team run by UMC’s former chief content officer Brett Dismuke.

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