VP, Ad Sales Marketing
Oxygen Media

In her post overseeing trade communications and multiplatform initiatives for Oxygen’s partners, Vohra has been deeply involved in the network’s deals for the four blue-chip advertisers on “The Glee Project.” “These partnerships were very successful on several metrics and really enhanced the viewer experience around the show,” she says. “It was especially rewarding to convert the sponsor extensions into true viral and social viewer experiences resulting in a win-win for all.”

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Friday–December 3

Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

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