VP, Ad Sales Marketing
Oxygen Media

In her post overseeing trade communications and multiplatform initiatives for Oxygen’s partners, Vohra has been deeply involved in the network’s deals for the four blue-chip advertisers on “The Glee Project.” “These partnerships were very successful on several metrics and really enhanced the viewer experience around the show,” she says. “It was especially rewarding to convert the sponsor extensions into true viral and social viewer experiences resulting in a win-win for all.”

The Daily

Subscribe
Friday–January 15

At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up