VP, Ad Sales Marketing
Oxygen Media

In her post overseeing trade communications and multiplatform initiatives for Oxygen’s partners, Vohra has been deeply involved in the network’s deals for the four blue-chip advertisers on “The Glee Project.” “These partnerships were very successful on several metrics and really enhanced the viewer experience around the show,” she says. “It was especially rewarding to convert the sponsor extensions into true viral and social viewer experiences resulting in a win-win for all.”

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Friday–November 14

Ringing In 35 Years: NCTA’s Bell Looks Back at Events that Shaped Cable

Last week, NCTA SVP, Creative Services Mark Bell clocked in for the final time after 35 years with the association. That role made him a critical strategist for NCTA’s former trade shows and its current live events, including the just-wrapped reimagined Kaitz Event. Before he headed off into retirement and Kristin Buch stepped into his role, Cablefax chatted with Bell about his time in the industry.

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