Pop recruited more than 40 content creators to take the themes of Schitt’s Creek and produce custom videos that drove conversations on social media and tune-in. Over 70 videos were posted with the hashtag #SchittsCreek, receiving more than 8 million plus views. Performance across multiple platforms drove more than 200,000 unique visitors to poptv.com, 22 million impressions on Twitter and 15 million impressions on Facebook.

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Wednesday–April 22

Paramount+ Goes Vertical

If Paramount Skydance had just waited a week, we could’ve included them in the latest episode of CFX Download. Paramount+ launched vertical video on the iOS version of its mobile app this week. A quick scroll through the new Clips feature delivered a variety of sports, news and original programming shorts, including UFC and soccer […]

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