Pop recruited more than 40 content creators to take the themes of Schitt’s Creek and produce custom videos that drove conversations on social media and tune-in. Over 70 videos were posted with the hashtag #SchittsCreek, receiving more than 8 million plus views. Performance across multiple platforms drove more than 200,000 unique visitors to poptv.com, 22 million impressions on Twitter and 15 million impressions on Facebook.

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Senate To Consider FTC Nomination

Senate Commerce will hold a hearing Wednesday at 10am to consider the nomination of Lisa Khan to serve as a commissioner at the FTC. Also on the agenda is Bill Nelson’s nomination to be the administrator of the National Aeronautics and Space Administration.

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