Pop recruited more than 40 content creators to take the themes of Schitt’s Creek and produce custom videos that drove conversations on social media and tune-in. Over 70 videos were posted with the hashtag #SchittsCreek, receiving more than 8 million plus views. Performance across multiple platforms drove more than 200,000 unique visitors to poptv.com, 22 million impressions on Twitter and 15 million impressions on Facebook.

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Wednesday–April 8

Men’s NCAA Numbers

Michigan’s defeat of UConn on TBS , TNT, truTV and HBO Max on Monday averaged 18.3 million viewers, making it the most-watched Championship Game since 2019 and the

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