Pop recruited more than 40 content creators to take the themes of Schitt’s Creek and produce custom videos that drove conversations on social media and tune-in. Over 70 videos were posted with the hashtag #SchittsCreek, receiving more than 8 million plus views. Performance across multiple platforms drove more than 200,000 unique visitors to poptv.com, 22 million impressions on Twitter and 15 million impressions on Facebook.

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Black Voices Celebrated in ‘Horror Noire’

It’s a new age in the world of horror. Black directors and writers are at the center of Shudder ’s “Horror Noire,” an anthology series coming to the streamer on Oct 28. Each chapter has its own story

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