Pop recruited more than 40 content creators to take the themes of Schitt’s Creek and produce custom videos that drove conversations on social media and tune-in. Over 70 videos were posted with the hashtag #SchittsCreek, receiving more than 8 million plus views. Performance across multiple platforms drove more than 200,000 unique visitors to poptv.com, 22 million impressions on Twitter and 15 million impressions on Facebook.

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Friday–October 24

AI Debate Heats Up Across Industry Events

Artificial intelligence was both cause for concern and excitement across media, entertainment and tech events in NYC this week. The consensus was that AI is here to stay and is rapidly changing the way we work.

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