Advertising Campaign for a Single Progam | Pop – Sing It On

 Pop got creative without breaking the budget for the promotion of its new show executive produced by John Legend, “Sing It On.” It pulled off beautiful, user-generated content online by asking 50+ fans to record themselves doing a rendition of Meghan Trainor’s song “Like I’m Gonna Lose You.” The theme was “We don’t need instruments to be heard”—and that was definitely the case. The TV spot focused on one a cappella group with sounds of an instrument being destroyed intercut throughout. Powerful stuff.

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New Street Drops Altice USA to ‘Neutral’

New Street Research is downgrading Altice USA to “Neutral” after a warning from CEO Dexter Goei that the provider would lose subs in 3Q21. “The stock is too cheap, even with 12-18 months pause in share

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