Advertising Campaign for a Single Progam | Pop – Sing It On

 Pop got creative without breaking the budget for the promotion of its new show executive produced by John Legend, “Sing It On.” It pulled off beautiful, user-generated content online by asking 50+ fans to record themselves doing a rendition of Meghan Trainor’s song “Like I’m Gonna Lose You.” The theme was “We don’t need instruments to be heard”—and that was definitely the case. The TV spot focused on one a cappella group with sounds of an instrument being destroyed intercut throughout. Powerful stuff.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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