Advertising Campaign for a Single Progam | Pop – Sing It On

 Pop got creative without breaking the budget for the promotion of its new show executive produced by John Legend, “Sing It On.” It pulled off beautiful, user-generated content online by asking 50+ fans to record themselves doing a rendition of Meghan Trainor’s song “Like I’m Gonna Lose You.” The theme was “We don’t need instruments to be heard”—and that was definitely the case. The TV spot focused on one a cappella group with sounds of an instrument being destroyed intercut throughout. Powerful stuff.

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Wednesday–July 2

FCC’s Carr Outlines Pole Reform in Build America Speech

Permitting and pole attachment reform are front and center in FCC Chairman Brendan Carr ’s “Build America” agenda, with the Commission set to vote this month on an item that he pledged will provide more

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