Advertising Campaign for a Single Progam | Pop – Sing It On

 Pop got creative without breaking the budget for the promotion of its new show executive produced by John Legend, “Sing It On.” It pulled off beautiful, user-generated content online by asking 50+ fans to record themselves doing a rendition of Meghan Trainor’s song “Like I’m Gonna Lose You.” The theme was “We don’t need instruments to be heard”—and that was definitely the case. The TV spot focused on one a cappella group with sounds of an instrument being destroyed intercut throughout. Powerful stuff.

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Friday–January 9

FCC Oversight Round 2

The FCC will get another moment in the Hill spotlight, with the House Communications Subcommittee to hold a hearing on oversight of the agency on Wednesday. It follows last month’s Senate Commerce FCC Oversight hearing. “The FCC ensures that every American has access to next-generation communication technologies,” said House Commerce Chairman Brett Guthrie (R-KY) and […]

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