Advertising Campaign for a Single Progam | Pop – Sing It On

 Pop got creative without breaking the budget for the promotion of its new show executive produced by John Legend, “Sing It On.” It pulled off beautiful, user-generated content online by asking 50+ fans to record themselves doing a rendition of Meghan Trainor’s song “Like I’m Gonna Lose You.” The theme was “We don’t need instruments to be heard”—and that was definitely the case. The TV spot focused on one a cappella group with sounds of an instrument being destroyed intercut throughout. Powerful stuff.

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal

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