Press Kit | Pop – Schitt’s Creek Season 2

 Journalists often have to travel, and Pop’s “Schitt’s Creek” has them covered. Or at least will make them laugh. To promote the comedy’s sophomore season, Pop sent a “Motel Survival Kit” in a sleek black box. Along with the usual show description were four discs offering not only upcoming eps, but a catch-up and a glimpse of digital series “Wake Up with the Schitts” as well) were a handful of items that the Rose family may find useful  after they’ve lost all their money and are forced to rebuild their lives in Schitt’s Creek. The kit included a flask emblazoned with “Rock bottom meets top shelf,” a black light for the truth about your new living quarters, an eye mask that reads “take a vacation from your standards” and a scarf to remind your new neighbors where you came from. Some 400 press kits were mailed and 100 motel kits, with the show nabbing coverage on a variety of outlets—from “Late Night with Jimmy Fallon” to Time Magazine to Sirius Radio.

The Daily

Subscribe

Talking ‘Trafficked’ with Nat Geo’s Monroe

Nat Geo’s eight-part docuseries “Trafficked with Mariana van Zeller” made its debut Wednesday night, offering up extensive reporting on the underground world of black markets. National Geographic Content

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up