Pop

Pop’s dual objective was to promote its first original series “Schitt’s Creek” while also publicizing the newly launched Pop brand, which at the time was only 4 weeks old. So to capitalize on the holiday blockbuster release time frame, Pop let potential viewers sample the show at NCM theaters nationwide, with a visitschittscreek.com website that gave interested fans a deep dive into the show. Meanwhile, Pop also took out billboards, Taxi Tops and traditional display ads that directed people to “Search Pop Schitt,” ensuring they would run across the generally positive press the show had been receiving from reviewers. In all, the show was Pop’s highest rated premiere since 2011, with the visitschittscreek.com site garnering nearly 42K clicks.