President/CEO
Ensequence

Why Him? The demand for interactive TV is growing and Ensequence and Low are poised to power a good amount of interactive ads. Interactive ads are garnering results, says the soft-spoken Low, a cable veteran of MTV Nets. “We are seeing incredible effectiveness with interactive ads across the television industry. At Ensequence, we consistently see opt-in rates for interactive ads at 2% to 3%, and as high as 8%, depending on the offer and interactive features in the ads.”

EBIF KISS: “EBIF, the standard that is making interactive television possible, is now broadly deployed across cable. To take advantage of this critical mass, we have to make the creation and deployment of interactive television simple and scalable,” Low says.

Favorite Digital Toy: “My iPad.”

What You Miss About Analog: “Being able to smoke cigars in my office.”

Most Valuable Trait For A Digital Executive: “To surround yourself with great people.”

The Daily

Subscribe
Thursday–April 25

Title II Returns: Same Show, Different Cast

The slow march to the FCC’s Title II vote came to an end Thursday as commissioners voted 3-2 to reclassify broadband as a common carrier service with no real surprises along the way.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.