Periscope outdid itself with this savvy marketing campaign to get the word out on Cox’s stellar collaboration with Cisco known as Contour. The multi-channel rollout included leveraging Cox Solutions Stores, third-party retail and and other launch tactics including event kits, sales collateral, a microsite, print and digital ads, out of home, live in-store demos, social media campaigns, broadcast spots, acquisition needs and in-store marketing promotions. Meanwhile, the key tagline “TV Just for Me” emphasized Contour’s personalized TV experience. Within three months, 56% of users were aware of content they hadn’t known about, 32% of users enjoyed watching TV more and 75% of users strongly agreed that it is easy to find recommended shows or movies. Kudos to Periscope and Cox for singing Contour’s praises and getting big results.

The Daily


Some Operators Ending QAM Video, Forcing IPTV Switch

While many consumers are choosing to drop traditional cable video service, a few operators, including Cable One and GCI, are giving them a push to IP video.

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