Periscope

Periscope outdid itself with this savvy marketing campaign to get the word out on Cox’s stellar collaboration with Cisco known as Contour. The multi-channel rollout included leveraging Cox Solutions Stores, third-party retail and Cox.com and other launch tactics including event kits, sales collateral, a microsite, print and digital ads, out of home, live in-store demos, social media campaigns, broadcast spots, acquisition needs and in-store marketing promotions. Meanwhile, the key tagline “TV Just for Me” emphasized Contour’s personalized TV experience. Within three months, 56% of users were aware of content they hadn’t known about, 32% of users enjoyed watching TV more and 75% of users strongly agreed that it is easy to find recommended shows or movies. Kudos to Periscope and Cox for singing Contour’s praises and getting big results.