Dizon leads the day-to-day business planning and pricing activities, overall marketplace evaluation, and development of long-term and short-term ad sales strategy at ESPN. Together with the Walt Disney Parks and Resorts and ESPN Technology group, he oversees revenue management and price optimization tools designed to maximize inventory across all the company assets. “I don’t know if there is one big story in cable this year,” says Dizon. “But consolidation and cord cutting are two of the topics that have certainly dominated the news.”
How do you define diversity?
Putting together a group of individuals from different backgrounds and having them work as a team is how we define diversity. At ESPN, we look at it through the prism of diversity and inclusion. Diversity is about who’s on the team; inclusion is about who gets to play. I just love that.
Best business advice you’ve received?
“To those whom much is given, much is expected.” I have been fortunate to have worked with some of the best minds in the business. I try and give as much of the knowledge back to those who I am fortunate enough to work with.
What’s been the biggest story in cable this year?
It’s been quite a challenging year for cable. Just look at the stocks of companies with cable holdings as part of their portfolio. I don’t know if there is one big story in cable this year…but consolidation and cord cutting are two of the topics that have certainly dominated the news.