Dizon leads the day-to-day business planning and pricing activities, overall marketplace evaluation, and development of long-term and short-term ad sales strategy at ESPN. Together with the Walt Disney Parks and Resorts and ESPN Technology group, he oversees revenue management and price optimization tools designed to maximize inventory across all the company assets. “I don’t know if there is one big story in cable this year,” says Dizon. “But consolidation and cord cutting are two of the topics that have certainly dominated the news.”

How do you define diversity?

Putting together a group of individuals from different backgrounds and having them work as a team is how we define diversity. At ESPN, we look at it through the prism of diversity and inclusion. Diversity is about who’s on the team; inclusion is about who gets to play. I just love that.

Best business advice you’ve received?

“To those whom much is given, much is expected.” I have been fortunate to have worked with some of the best minds in the business. I try and give as much of the knowledge back to those who I am fortunate enough to work with.

What’s been the biggest story in cable this year?

It’s been quite a challenging year for cable. Just look at the stocks of companies with cable holdings as part of their portfolio. I don’t know if there is one big story in cable this year…but consolidation and cord cutting are two of the topics that have certainly dominated the news.

The Daily

Subscribe

Levin Reads Tea Leaves on Starlink’s Place in BEAD

New Street Research analyst and Brookings nonresident senior fellow Blair Levin has been peppered with all sorts of questions about Donald Trump’s second term as president.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.