Ogilvy & Mather really helped Time Warner Cable kick up its “Enjoy Better” a couple notches over the last year, culminating with a series of spots that both highlighted TWC’s technology and services—but also distanced the company from its utility past and positioned it as immersed in pop entertainment culture. Over all of 2013, TWC’s brand recall rose by 13%, in no small part because of this hip campaign in which TWC partnered with HBO, AMC and NBC to create elaborate set pieces around HBO’s “Game of Thrones,” AMC’s “The Walking Dead” and NBC’s “The Tonight Show with Jimmy Fallon.” The Walking Dead spot, in particular, generated the highest brand recall, with 65% of subscribers calling it entertaining, funny, original and memorable. And best of all, these innovative and elaborate spots were just as effective with non-TWC subs as they were with existing subs.

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