Ogilvy & Mather really helped Time Warner Cable kick up its “Enjoy Better” a couple notches over the last year, culminating with a series of spots that both highlighted TWC’s technology and services—but also distanced the company from its utility past and positioned it as immersed in pop entertainment culture. Over all of 2013, TWC’s brand recall rose by 13%, in no small part because of this hip campaign in which TWC partnered with HBO, AMC and NBC to create elaborate set pieces around HBO’s “Game of Thrones,” AMC’s “The Walking Dead” and NBC’s “The Tonight Show with Jimmy Fallon.” The Walking Dead spot, in particular, generated the highest brand recall, with 65% of subscribers calling it entertaining, funny, original and memorable. And best of all, these innovative and elaborate spots were just as effective with non-TWC subs as they were with existing subs.

The Daily

Subscribe

Fubo Taps Edisn.ai for Interactivity

fuboTV is doubling down on its vision for interactive live TV, closing its acquisition of Edisn.ai Thursday. The integration of Edisn.ai’s computer vision technology into fubo’s vMVPD platform and its

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.