VP, Marketing Services, Distribution Sales & Marketing
Univision Communications

Zucconi provides marketing services for distributors and develops Spanish-language market- ing programs to support providers and Univision’s brand vision. Her efforts include executing experiential consumer events in N.Y. and L.A. and leading B2B marketing campaigns to boost awareness of the company’s new nets. A leader in the minority community, she was recently named a NAMIC Luminary and participated in Univision’s first Leadership Development Program. She says cable diversity depends largely on “casting a wider net,” in respect to both diversity of culture and viewpoints. “This broad view will allow businesses to adapt and respond to the rapidly changing marketplace that defines the future of our industry,” she says.

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Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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